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Customer side notifications

Customer side notifications automate communication with your customers and help you create a professional experience without relying on manual messaging. Equipme sends updates when certain events occur, such as an order confirmation, a shipment or a change in order status. This reduces the amount of time you spend answering questions and gives customers a clearer view of their interaction with you.

These notifications are triggered by events that happen in the context of the customer relationship. They are not designed to inform your internal team but rather to guide customers through the order process in a transparent and predictable way. Customers receive messages at key moments and you can influence both the tone and the content of those messages.

Where to find it

You can access this section in Company profile under Email notifications. The tab called Customer side notifications lists all events that can generate automated messages for your customers.

Each event opens its own page where you can enable or disable the notification for that moment. This allows you to decide which customer touchpoints require communication and which events should remain silent.

Shaping content to match your customer experience

Customer communication is not only about sharing facts but also about shaping the experience. You can use templates to answer common questions, highlight important details or define the next steps for customers in a friendly and professional tone.

This reduces the need for reactive support and ensures that information is shared consistently regardless of who is currently available in your team.

Deciding which customer notifications to use

Not every event requires an email. You can decide which notifications create value for customers and which events might cause unnecessary noise.

Some suppliers send messages only at key moments such as:

  • order confirmation

  • shipment

  • delivery

Others communicate more frequently to deliver transparency throughout the entire process.

There is no universal strategy. The choice depends on your service model and on what your customers expect from you.

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